The Edge

The 2% house advantage that turns soft sales into hard cash.

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Perfect For:

  • Publishing
  • Pharmaceutical
  • Real Estate Sales
  • Sales and Marketing Industry Organizations
  • Chamber of Commerce
  • Travel and Tourism

The Edge:

The 2% house advantage that turns soft sales into hard cash.

In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.

But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?

In this insightful hour-long keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:

• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business

You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.

  • Publishing
  • Pharmaceutical
  • Real Estate Sales
  • Sales and Marketing Industry Organizations
  • Chamber of Commerce
  • Travel and Tourism

Event Producers Who Love Trish


 
Lynda
Content Marketing World
ADT
American Express
APC – NYC
Creative Live
Dscoop
How Design Live
HP
MagNet 2017 – Magazines Canada
 

“Making the decision to hire Trish for our Open House was one of the best decisions we ever made! Her presentations were praised by our clients after the event. We never would have had the attendance at the event without hiring Trish to partner with us on this special occasion.”

TONY RIFE
President
Caskey Group, York, PA